(1) There is a refreshing absence of gimmickry about her.(2) She's a singer who takes a lot of artistic risks while never succumbing to gimmickry and pandering.(3) The issue has been used for political gimmickry .(4) They will try to buy time with a vast array of market manipulations and financial gimmickry .(5) it does what it says it does, with no design gimmickry(6) it does what it says it does, with no design gimmickry(7) Both clearly had a vision for the film, and not just an excuse to show off computer graphic gimmickry .