(1) it is not so much a programme to improve services as a gimmick to gain votes(2) His stubborn puritanical simplicity was sometimes dismissed as a publicity gimmick .(3) A traveling showman added a gimmick to his sales by vending cards through machines.(4) It is more like a sales gimmick which targets the poor and uneducated.(5) Critics have wasted no time dismissing the scheme as a gimmick or proof that the government have run out of ideas.(6) it's foolish to dismiss it as nothing more than a gimmick(7) He denied the scheme was a gimmick which would have little effect on the rocketing street crime problem.(8) It seems a contrivance, a gimmick designed to get attention, which it does.(9) However, many journalists and others were almost certain that it was a publicity-seeking gimmick .(10) He challenged the Government to reveal the full cost to taxpayers of what he termed a publicity gimmick .(11) This is mainly a fund-raising gimmick for a couple of right of center interest groups.(12) a fund-raising gimmick(13) No tricks, no gimmicks , no unpleasant taste in your mouth the next morning.(14) Now it's a hard job making an old play seem fresh without coming across as gimmicky , especially when it's been performed for nearly four hundred years.(15) Product innovations, and not short-term gimmicks should be used as devices to improve bottomlines.(16) These actors forge a nice bridge between the two shows and their appearances never feel like gimmicks or stunt casting.
