(1) The gene explains natural evolution and survival, while the meme explains cultural evolution and survival.(2) At each step of the way, there's a memetic code (memes operating as the business equivalent of genes), competition, and evolution.(3) Benzon is dismissive of accounts of evolution of culture that rely on memes being intentional states.(4) As people's skill at imitation increased, those memes that were good at getting copied would have spread far and wide.(5) The memetic approach is to ask why these particular memes spread.(6) Sometimes as a social historian one sees currents that recur time and time again in the memetic ocean of man's consciousness, and we wonder what drives them.(7) While genes compete to get copied when plants and animals reproduce, memes compete to get stored in our memories and passed on to someone else.(8) Brunvand describes different approaches to contemporary legends, including the Freudian, the Fortean, the memetic , the linguistic, and the sociological.(9) This diagram takes into account that weblogs have different levels of insight within them, and that information is often replicated (either by active memetic spread or because the insights are simple and common).(10) As the building blocks of culture, memes influence every aspect of human behaviour.
