Are you a queen or fish BAIT?
Game of Thrones Season 6, Episode 10
Cinnamon is chick BAIT.
The Big Bang Theory Season 12, Episode 23
using a bull's head for BAIT.
Vikings Season 1, Episode 2
SANSA: You want us to use you as BAIT?
Game of Thrones Season 8, Episode 2
It's how they lure you in.
I believe it's called "BAIT and switch."
The Big Bang Theory Season 4, Episode 3